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To build on my culture and context skills, I was asked to research into issues and contemporary cultures within the fashion industry. Taking into consideration the fur industry is a hotly debated topic, and something I have an interest in, I chose to answer the following question;

Are the changing values of consumers influencing the design and production of fashion lines? Give three examples.

I chose to focus on three different examples of values that are changing, these being; the status that fur has/once had, the environmental effects and how consumers value ethics within the fur industry. I believe customer values help to shape and mould the fashion industry, so undertaking this research was extremely interesting. 


read below!