TREND forecasting

As part of my second year we undertook a Fashion Forecasting module. Having been allocated the Luxury Health and Beauty market I was asked to look at previous trends and to research into different areas of the market in order to come up with a well researched forecast for AW 2020.

The concept I created was the idea of products being more natural and the industry eradicating the idea of anti-ageing. Instead individuals interested in this marketplace will be encouraged to buy into products that nourish the skin and leave a glow. Hence the forecast being called 'Glow Old.'

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